Swiped (2025)
🎬 Movie Name: Swiped (2025)
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🕣 Quick Information:
- Director: Rachel Lee Goldenberg
- Writers: Rachel Lee Goldenberg, Bill Parker, Kim Caramele
- Producers: Lily James, Jennifer Gibgot, Andrew Panay
- Studio: 20th Century Studios, Ethea Entertainment
- Distributor: Hulu
- Runtime: 110 minutes
- Language: English
- Country: United States
- Genre: Biographical Drama
- Release Date: September 19, 2025 (Disney+ and Hulu)
- Premiere: September 9, 2025, at the Toronto International Film Festival (TIFF)
- Music: Chanda Dancy
- Cinematography: Doug Emmett
- Editing: Julia Wong
- Filming Locations: Los Angeles, Pomona College (Claremont), California
📅 Release Date:
Swiped is scheduled for release on September 19, 2025, streaming exclusively on Disney+ and Hulu. The film will have its world premiere at the Toronto International Film Festival (TIFF) on September 9, 2025.
⭐ Genre:
Swiped falls under the Biographical Drama genre, offering a compelling narrative based on the real-life story of Whitney Wolfe Herd, the founder of Bumble and former co-founder of Tinder.
🎭 Cast:
- Lily James as Whitney Wolfe Herd
- Dan Stevens
- Jackson White
- Myha'la
- Ben Schnetzer
- Pierson Fodé
- Clea DuVall
- Pedro Correa
- Ian Colletti
- Coral Peña
- Dermot Mulroney
🔍 Plot:
Swiped chronicles the journey of Whitney Wolfe Herd, portrayed by Lily James, from her early days at Tinder to the creation of Bumble, a dating app that empowers women to make the first move. The film delves into Wolfe Herd's experiences with workplace harassment, the challenges she faced in the tech industry, and her determination to revolutionize online dating culture. Through her resilience and innovation, Wolfe Herd not only changed the dating landscape but also became the youngest self-made female billionaire.
🔥 Fan Buzz:
The announcement of Swiped has generated significant excitement among fans and industry professionals alike. The casting of Lily James in the lead role has been met with enthusiasm, with many praising her ability to bring depth and authenticity to the character of Whitney Wolfe Herd. The film's exploration of themes such as gender dynamics in the tech industry and the empowerment of women in digital spaces has resonated with audiences, sparking discussions about the evolving landscape of online dating and the role of women in shaping it.
🎬 Facts:
- Director Rachel Lee Goldenberg is known for her work on films like Unpregnant and brings a unique perspective to this biographical drama.
- Lily James, in addition to her acting role, also serves as a producer for the film, highlighting her commitment to bringing Wolfe Herd's story to the screen.
- The film's production began on May 15, 2024, and wrapped on July 9, 2024, with principal photography taking place in Los Angeles and Pomona College in Claremont, California.
- The film's score is composed by Chanda Dancy, known for her work on various film and television projects.
- Doug Emmett served as the cinematographer, capturing the visual essence of Wolfe Herd's journey.
- Julia Wong handled the film's editing, ensuring a cohesive and engaging narrative flow.
🔊 Marketing Strategy:
The marketing campaign for Swiped has been strategically crafted to build anticipation and engage audiences. Key elements of the campaign include:
- Official Trailer Release: The first trailer was released to the public, offering a glimpse into the film's narrative and tone. The trailer showcases Lily James in the role of Whitney Wolfe Herd, highlighting pivotal moments from her journey.
- Social Media Engagement: The film's official social media channels have been actively sharing behind-the-scenes content, character posters, and interviews with the cast and crew to maintain audience interest and excitement.
- Film Festival Premiere: The world premiere at the Toronto International Film Festival (TIFF) provides an opportunity for industry professionals and critics to view the film ahead of its public release, generating early reviews and buzz.
- Partnerships and Collaborations: Collaborations with influencers and organizations that align with the film's themes of empowerment and innovation have been utilized to reach a broader audience and foster discussions around the film's message.
🎬 Behind-the-Scenes:
The production of Swiped involved a dedicated team working to bring Whitney Wolfe Herd's story to life. Director Rachel Lee Goldenberg collaborated closely with the cast and crew to ensure an authentic portrayal of the events. The film's production design team worked meticulously to recreate the environments of Tinder and Bumble, capturing the essence of the tech industry's evolution. The costume design team focused on reflecting the fashion trends of the tech world, adding depth to the characters' portrayals.
✂️ Deleted Scenes:
As of now, specific details about deleted scenes from Swiped have not been publicly released. However, it is common for films to have additional footage that may not make it into the final cut due to pacing, narrative focus, or other considerations. Fans can anticipate the possibility of deleted scenes being included in future home media releases or special editions of the film.
🎯 Final Verdict:
Swiped presents a compelling and timely narrative about Whitney Wolfe Herd's journey in the tech industry. With a talented cast led by Lily James, a dedicated production team, and a relevant storyline, the film is poised to resonate with audiences interested in stories of innovation, empowerment, and the challenges faced by women in male-dominated industries. The film's release on Disney+ and Hulu ensures that a wide audience will have access to this inspiring story, sparking conversations about the future of online dating and the role of women in shaping it.
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